Imagine you are a manager of a DVD manufacturing plant. Your facility manufactures DVDs for sale to distributors and you’re seeing changes in the industry, especially with the advent of new technologies such as Blu Ray and the rising popularity of streaming video such as Hulu and Netflix. It seems as though Blu Ray discs, which your firm doesn’t manufacture, are taking over the shelf space at stores everywhere. Describe the four stages of the product lifecycle. DVDs and DVD players have introduced to the public just 20 years ago; describe what stage of the product life cycle DVDs are currently in and why you feel this to be true, incorporating some of the changes in the way people watch movies.

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