With the social fragmenting of the Modern Era, the importance of Gatekeepers and Tastemakers has crumbled. People crave authenticity, and are more willing to accept information from individuals they trust rather than accepting the edicts Experts and Industry. At the same time, the rise of the Internet and Social Media has provided new paths for information to travel. And it has allowed the rise of “Influencers”, individuals (and sometimes groups) who have built up carefully cultivated networks based on shared interests. This model will seek to explore how information – such as a marketing campaign – can be passed from individual to individual, and possible effects that Influencers might have on the rate of transmission.

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