Company is Whole Foods Inc, Marketing Plans and Performance Many companies focus primarily on the interaction with the customer as being the only arena where customer value can be delivered. There are many areas in the chain of customer interaction where value can be added – the initial marketing planning is one of them. It is fundamental to understand the importance of the marketing plan and its macro affect on the company, its product and the ROI – including a situation analysis,(where is the company now?) a SWOT, and periodical performance reviews. The following topics – in addition to the ones you are expected to add – will provide a framework for this paper and are found in Chapters 14 – 16 of the textbook

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