Define the concept of branding. Describe each of the three products in relation to brand name; awareness; loyalty (favours, prefers, insists); perceived brand quality (consider include a perceptual map based on quality and price); and associations (attributes, benefits, values and personality). What is each brand’s image? What do you think are each of the brands’ strengths and weaknesses in relation to brand equity? If you are focussing on a service ensure you discuss each brand in relation to the services marketing mix (intangibility, inseparability, heterogeneity and perishability

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